Business Research Business And Management Research

Business Research Assignment 1 ‘Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It is an applied research.’ (Wiki) According to Easterby-Smith (2008), business and management research focuses on four factors: - Information access is very important for managers. It makes competitive advantage for them, especially in the era of information technology. - Managers need information produced by the classical research method. - Business and management research is an applied research. Therefore, research findings have to help them to resolve practical management problems. There’re 3 main paradigms in business research. They are: 1. Exploratory research†¦show more content†¦This is an important step, because it will help the researchers to focus on the main content, skip to the content or factors affecting little research problems, from which researchers can save the costs as well as determine a reasonable time to conduct the study. - The last steps is integrated to determine the exact problem to study. Exploratory research helps the company to interact with their customers and know how to serve them better. 2. Descriptive research Once having determined the correct research problems, we need to describe the characteristic and nature-related issues. Descriptive research focuses on describing the characteristics of the problem without seeking to specify the relationships within the research problem. For example, describe the size and potential of the market, the factors affecting the growth or stagnation of the market†¦ Descriptive research helps researchers to determine the size of the study need to be conducted, imagine comprehensive â€Å"environment† of the problem, and thus in some cases, the researchers are able to estimate trends and development dimension of the problem. For descriptive research, in addition to secondary data sources, researchers need to collect primary data, the use of test or establish the simulation model to analyze. Descriptive research often helps describe market segments. For example, describe the characteristics and consumption habits of customers, the market share and rivals orShow MoreRelatedBusiness School : Management Research2413 Words   |  10 PagesBangor Business School Management Research Assignment Management Research Submitted to: Dr Azhdar Karami Submitted by: Shuai Wang Student ID: 500392454 / abp4f4 Date: 24 November 2014 â€Æ' Table of Contents Discuss Why You Prefer the Idea of Conducting Qualitative or Quantitative Research? 2 Introduction 2 Quantitative Method and Qualitative Method 2 Advantages and Disadvantages of the Two Methods 3 Conclusion 5 Why it is important to think through the data likely to be collected from the researchRead MoreApplied Research Methods for Business and Management3796 Words   |  16 PagesAPPLIED RESEARCH METHODS FOR BUSINESS AND MANAGEMENT Individual Assignment On GLOBAL LEADERSHIP SKILLS IN MULTINATIONAL ORGANSIATION STUDENT NUMBER: Date of Submission: May 21st 2010 CONTENTS PAGE Introduction 2 Research problem 3 Aim and objective of research 3 Literature Review 4 Research Methodology 6 Research design Read MoreInternational Business Management Research Paper14582 Words   |  59 PagesASSOCIATION OF MANAGERS Postgraduate Diploma in Management INTERNATIONAL BUSINESS MANAGEMENT The Impact of Fixed Exchange Rates in a Global Economy A Research Project Report on the Relevance of Fixed Exchange Rate Systems A case of World Vision Kenya Student’s Name: Hesbone Nzambuli Kang’e Registration Number: CAM/2006/PGD/KEN/00143 Purpose: Fulfilment of the Requirements of the Postgraduate Diploma in Management Presented to: Cambridge Association of Manger, InternationalRead Moreweek 1 objectives Essay605 Words   |  3 Pagesinvolved in business research. 1.4 Describe the business research process. Reading Read Ch. 1 of Business Research Methods. Read Ch. 2 of Business Research Methods. Read Ch. 3 of Business Research Methods Read Ch. 4 of Business Research Methods. Participation Discussion Questions Participate in class discussion 4 out of 7 days in a week. Respond to weekly discussion questions. Nongraded Activities and Preparation Resource: Business Research Methods Review the â€Å"Bringing Research to Life†Read MoreEssay on MBA detail course outline1314 Words   |  6 Pages14) General Management 1st Quarter Effective : Spring Quarter 2011 Human Resource Management Finance Accounting Banking Finance †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Organizational Communication †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Principles of Management †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ Research Methods †¢ OrganizationRead Morethe biggest challenges and biggest opportunities facing new managers entering industry883 Words   |  4 Pagesfacing new managers entering industry? Full reference 1 Department for Business (2012) ‘Leadership Management in the UK - The Key to Sustainable Growth’ [online] available from [05 November 2013] Source type This paper has been written by the Department for Business, Innovation Skills Leadership and Management Network Group (LMNG). Key contributors include Petra Wilton and Patrick Woodman of the Chartered Management Institute (CMI), Katerina Rudiger of the Chartered Institute of PersonnelRead MoreEssay on Applied Business Research Case Study935 Words   |  4 PagesThe field of business management continues to evolve as organizations engage in the ever-changing global market. After years of unscrupulous corporate leaders managing and leading some of the world’s biggest corporations to failure, researchers and business leaders realize the need for ethical and sound leadership. The need for ethical and sound leadership helps to facilitate and manage daily operations and to sustain their competitive advantage within the global economy. However, with this evolutionRead MoreThe Ethics Of Business Management Essay1279 Words   |  6 PagesLisa Calvano, I did not have the impression that research was involved in any part of business management. After meeting with her, I learned exactly how important research is to the business management discipline. Research in business management is a systematic investigation that helps to answer complications and problems within businesses. Research in the field contributes to solid management understanding and knowledge. Information from research is usually produced by classical methods: statisticalRead MoreSocial Media s Impact On Business Essay1112 Words   |  5 Pagesliterature review Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media. As a result, many business organizations which are already exixting as well as startupsRead MoreQuestions On The Research Process Essay1184 Words   |  5 Pages(Blakstad, 2008) discusses the â€Å"research process â€Å"and defines it as the step by step procedures of developing one’s research†. Tuner (2009) indicates that the availability of resources requirements is major factors to consider when selecting research questions. Sauro (2013) discussion of the research process provides further details on the factors that contribute to the successful research question selection. In selecting a successful research question, the research must be able to identify the

Compare and Contrast the Attitudes and Values of the Two...

Compare and contrast the attitudes and values of the two speakers of the poems and how the poets have used language to convey these between ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"To His Coy MistressÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  by Andrew Marvel and ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"My Last DuchessÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  by Robert Browning Both the poems have the theme of love, written from a manÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s point of view, and explores the way men treat woman in relationships. The former does this by a male narrator writing a poem to a female, using imagery to entice her. The latter by using a duke, explaining the story of what happened to his previous wife whilst looking at her picture. Both the poems use imagery and other poetic devices but in different ways. The first uses them more often to impress her. The second uses them in a†¦show more content†¦This shows he knows how to write a love poem and he again he has all the right techniques for persuading a person. The second poem does also use imagery, however in a different way and for a different purpose. The narrator is describing the duchess to the emissary ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"ThatÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s my last duchess painted on the wallÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ . This shows he is only des cribing the painting but as he is using the imagery he describes what she was like and how she made him angry. However as he describes her it makes her seem like she is just an object, which she was to him. This is his view of woman, that they belong to a man which was very common belief at that time. From the poetic devices used their attitudes are different because in the first he shows his sensitive side and tries to put a bit of romance into it. However the imagery in the second goes against him as he believes that she was his object and belonged to him. In both poems there is the recurrent theme of irony. In ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"To His Coy MistressÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚  the poemÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s entire first section is ironic in the sense that the speaker knows he isnÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t being genuine. The speaker uses words to his advantage and we can take little of what he says to be truthful. In Line 1, ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"Had we but world enough, and timeÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ . The first section of the poem is a series of hyperbolic statements meant to impress and flatter the reader but the

Pediatrics Physical Therapy Children With Autism and Down Syndrome

Question: Describe about the Essay on Pediatrics Physical Therapy for Children With Autism and Down Syndrome? Answer: The core signs that signify that a child has autism are difficulties in interaction and communication and a tendency to behave in a restricted and repetitive manner. In this case, Benjamin is having some communication, behavioural and coordination problems that indicate the possibility of him to have autism. First of all, he enjoys staying and playing with his toys alone without any interruption, and he has a diagnosed speech delay. Instead of using words to communicate he uses body language, smiling and crying and very occasionally he babbles. He has avoidance towards anyones physical contact. He is not able to follow instruction and visual prompts. He is not able to keep his toy car on the track or his ball in the basket. He often does some repetitive activities like clapping his hands over his ears or grinding his teeth out of no reason. He kicks his legs whenever he is angry. He has some obsessive practices like always holding something in his hand, playing with the same toy in a same way, etc. He faces a difficulty in standing without support, walks using a push toy and creeps on hands and knees. He is unable to imitate new activities shown by his therapist. He feels problem in sitting still, and there are some problems with his sitting posture. He sits in a w-sitting posture with a posterior pelvic tilt, back and soldiers rounded. He cannot hold his bottle while drinking and is not able to eat himself. As a professional physical therapist, I will say that Benjamin has Autism. By analysing his activities we can observe that he faces some difficulties in communicating with people, he has a problem with sitting, standing and walking, he is unable to follow instructions that are given by others and these are the symptoms of an autistic child. Family centred care is an important part of the treatment of a child with autism. FCC or family centred care plays a role in all aspects starting from assessment throughout the treatment. The FCC practices emerged as the System of Exclusion, and its key factors are 1) The Fight, 2) Roles and restrictions of care and 3) Therapeutic Rapport (Daniels et al., 2012). These three factors of FCC include: Learning about the system of the family and developing the respect for the preferences, culture and system of the family can help to overcome these hardships as everyone in the childs family gets affected by the increased stress and financial problem. Developing proper learning opportunities and teaching strategies for the child and taking regular feedback from the teachers. Developing the communication and managing the behaviour of the child. Involving the members of the family in the therapeutic sessions and their feedback should be taken on a regular basis. The opinion of the family about the child's interests and needs should be taken before starting the therapy (Dabrowska Pisula, 2010). Transcranial direct current stimulation can be an effective intervention strategy for motor development for Benjamin. In this method, an electrical energy of low intensity is applied to the cerebral cortex in order to fluctuate the magnetic fields coming from any external source. A DC is continuously applied through electrodes that are attached directly to the scalp which is just above the selected region of the brain. The excitability of the neurones is altered by this current either positively or negatively which leads to a change of the brain functions. TDCS has been proven successful to improve the communication skill, language skill and behavioural performance of children with autism. In recent days, it is being used as a potential treatment of language skill and speech of young minimally verbal and non-verbal autistic children. However some medical, practical and ethical challenges of these types of interventions are there related to the children (Reaven et al., 2012). An effective home programme for autistic children can be set at home based on some treatment methods by the parents. These types of programmes will help them to understand their children in a better way and will also help to improve the behavioural factors of the children. Relationship Development Intervention is a parent-child programme that mainly gives emphasis to the improvement of the social interactions and emotional responses of the child. RDI programme works on the understanding of a child towards nonverbal clues, social behaviour and an awareness of others emotions (Griffith et al., 2010). Applied Behavioural Analysis is a one-to-one plan that focuses on appreciating the right behaviour and avoiding bad behaviour for encouraging the correct responses. It requires reinforcing the good behaviour, a repetitive and structured teaching. The Floortime is a treatment method that encourages the children to be more interactive through various games and activities. By investing more time, parents can select proper activities for their children and expand their social communication (Daniels et al., 2012). Wraparound is a special programme where autistic children have a one-to-one session with a specialist. Such programmes are conducted at home, school and in other organizations. Parents can make their children participate in such activities (Griffith et al., 2010). As a physical therapist, my role is to work with the child along with his family with the help of certain activities. Improving the participation of the child in various activities of his daily life at home and school by helping him to acquire new motor skills. Development of coordination and stability of posture by some reciprocal play skills such as catching and throwing a ball with another person or copying the activity of someone. Evaluation of the improvement child by the assessment of his functional mobility, postural strength and control, awareness of body and safety, play skills and coordination, motivation, interest and emotional responses and participation in the activities of daily life. Monitoring the improvement of the child, collect data and designing various programmes that will lead to a positive outcome (Dabrowska Pisula, 2010). References: Dabrowska, A., Pisula, E. (2010). Parenting stress and coping styles in mothers and fathers of preà ¢Ã¢â€š ¬Ã‚ school Children With Autism And Down Syndrome.Journal of Intellectual Disability Research,54(3), 266-280. Daniels, A. M., Rosenberg, R. E., Anderson, C., Law, J. K., Marvin, A. R., Law, P. A. (2012). Verification of parent-report of child autism spectrum disorder diagnosis to a web-based autism registry.Journal of autism and developmental disorders,42(2), 257-265. Griffith, G. M., Hastings, R. P., Nash, S., Hill, C. (2010). Using matched groups to explore child behavior problems and maternal well-being in children with Down syndrome and autism.Journal of autism and developmental disorders,40(5), 610-619. Hebert, E. B., Koulouglioti, C. (2010). Parental beliefs about cause and course of their child's autism and outcomes of their beliefs: A review of the literature.Issues in comprehensive pediatric nursing,33(3), 149-163. Mahajan, R., Bernal, M. P., Panzer, R., Whitaker, A., Roberts, W., Handen, B., ... Veenstra-VanderWeele, J. (2012). Clinical practice pathways for evaluation and medication choice for attention-deficit/hyperactivity disorder symptoms in autism spectrum disorders.Pediatrics,130(Supplement 2), S125-S138. Reaven, J., Blakeleyà ¢Ã¢â€š ¬Ã‚ Smith, A., Culhaneà ¢Ã¢â€š ¬Ã‚ Shelburne, K., Hepburn, S. (2012). Group cognitive behavior therapy for children with highà ¢Ã¢â€š ¬Ã‚ functioning autism spectrum disorders and anxiety: A randomized trial.Journal of Child Psychology and Psychiatry,53(4), 410-419. Speaks, A. (2011). What is autism.Retrieved on November17, 2011. Spek, A. A., Van Ham, N. C., NyklÄ ek, I. (2013). Mindfulness-based therapy in adults with an autism spectrum disorder: a randomized controlled trial.Research in developmental disabilities,34(1), 246-253.

Market Strategies For Engaging Generation -Myassignmenthelp.Com

Question: Discuss About The Market Strategies For Engaging Generation? Answer: Introducation Bollinger B1 primarily gained recognition as Worlds first all wheel and SUV drive occupied a predominant place in the realm of automobile industry. In order to expand the entire process of business in the global market the business experts of Bollinger B1 have decided to make an effective market plan for expanding the entire business wings in global market. The chronological steps of marketing plans are as follows: Making an effective situational analysis for evaluating the strength, weakness, opportunities and threats of the company Analyzing the current needs and demands of the customers Setting a proper marketing goals and objectives in order to achieve the boundary of target market Developing the marketing communication strategies and policies for drawing the attention f target customers from different geographical markets Setting a proper budget for making an effective marketing plan as per the financial strength of the SWOT Analysis: Before making an effective promotional activity, the business experts of Bollinger B1 has made SWOT analysis in order to evaluate the threats and opportunities of Bollinger B1 for making business expansion. Strength Weakness Bollinger B1 is eco-friendly product having less pollution scattering in the environment Regenerative breaking system with Hydro-pneumatic suspension is the unique selling point of this specific brand This particular brand has been considered as Worlds first all electric and all wheel drive SUV The feature of having no fuel consumption is one of the most effective strength of Bollinger B1 This particular product is primarily applicable for the customers of rural areas. Therefore, the number of target market is not very much high in range Bollinger B1 is able to attract the attention of those customers who love SUV features. Therefore, the business experts do not get enough scope and opportunity in expanding their entire process of business in urban areas. Opportunity Threats The business experts are having opportunity to expand their entire business process in the urban areas as well In order to enhance the range of target market the marketing managers have the scope to enhance their promotional budget Competitors market strategy is one of the most effective threats for Bollinger B1 The business experts may have to face difficulties in maintaining sustainability of business due to limited number of target customers Table 1: SWOT Analysis (Source: McDonald Wilson, 2016) Competitors Analysis: Before making an effective competitors analysis the business experts of Bollinger B1 have made proper chronological steps for analyzing the needs and demands of the customers. The steps are as follows: Identify the target customers: While identifying the target customers it has been observed that youngsters, elders, sports adventures and lovers are the primary target customers whom the business experts of Bollinger B1 have focused primarily. Bollinger B1 is a complete sports utility brand that provides no consumption fuel (Ryan, 2016). In addition, this specific brand is constituted with Dual front and rear motor present to produce more power and speed while pulling heavy weights. As a result, the youngsters are highly attracted towards its innovative features. In addition, the people belonging to the rural areas are its primary target customers. Analyze the market share Bollinger B1 has a wide range of business in rural areas primarily where the people are very concerned in using eco-friendly products for avoiding high range of carbon emission. While analyzing its market share it has also been observed that Bollinger B1 has not yet been introduced properly in the urban market. Therefore, the market share of this specific brand is very much limited (Armstrong et al., 2015). In order to enhance the market share rate Bollinger B1 would have to increase number of target customers by drawing the attention of people belonging to different geographical boundaries as well as cultural attitudes. Evaluate strength and weakness of competitors: In 2011, GGT electric has introduced new line of all-electric trucks for sale that has become a major threat for Bollinger B1. This particular brand also produces eco-friendly products with innovative designs. However, GGT electric is possessed with some of its major disadvantages as well. This particular company is primarily concerned in producing and manufacturing trucks only. Sports Utility Truck is the unique selling point of this specific brand. On the other hand, Bollinger B1 is primary recognized for its vehicles of different designs and models (Ashley Tuten, 2015). In addition, Phoenix Motorcars has introduced a test fleet of their all-electric SUT (Sports Utility Truck) to Mau in the year 2009. This particular brand has also created a major threat to Bollinger B1 by rendering all electric and all wheel drives. Executive marketing strategy for drawing the attention of customers After evaluating the competitors market threat Bollinger B1 has decided to launch vehicles of different deigns so that customers of various geographical boundaries and attitudes can easily get attracted towards the services. The brands like GGT electric, Phoenix Motorcars are primary concerned in producing electric trucks (Cronin-Gilmore, 2012). In order to render a serious competition in the market of different motor vehicles Bollinger B1 has emerged different products of innovative designs with the help of which people belonging to different geographical markets would like to show their interest in purchasing the products as well as services. Three marketing objectives: To provide eco-friendly products having no pollution in next 6 months To render more innovative designs for drawing the attention of large number of target customers in coming 6 months To make the configuration more advanced in technology for fulfilling the needs and demands of international customers Three financial objectives: To increase the rate of revenue in next 6 months by increasing sales volume of products To invest sufficient amount of money in promotional activities for introducing the product in urban areas as well in next 6 months To increase the remuneration package of employees for motivating them towards business services Marketing mix and digital marketing communication: Bollinger B1 business experts have decided to invest sufficient budget for increasing the promotional activity in order to draw the attention of large number of target customers. The marketing managers have primarily focused on sports adventures and lovers along with youngsters (Shank Lyberger, 2014). In order to reach the attention of those target customers the brand has focused to follow marketing mix strategies. The marketing managers have concentrated on highlighting 4 Ps of marketing mix strategies. These are as follows: Product: The vehicles are constituted with lightweight along with metal body. Vehicles are having power of saving many energy sources. Providing eco friendly products to the customers is one of the most effective features of Bollinger B1. It is at the same time undeniable that Bollinger B1 can produce vehicles of innovative designs (Lefebvre, 2013). It has achieved a special recognition in the market of SUV. This specific product is not only restricted to one type of vehicle. In addition, providing no fuel consumption is one of the most significant features that Bollinger B1 is having within it. Price: Bollinger B1 can produce eco-friendly products in affordable price range. At the same time, it is undeniable that this specific product is very not much restricted to premium clients. Both middle class people as well as premium clients are eligible for affording the products due to its moderate price range. In addition, the products have been made in making technologically advanced (Roberts Zahay, 2012). As a result, people in general may have to face difficulties in operating the vehicle properly. Affordable price range is one of the most significant strengths of this specific brand based on which the business experts have given a major competitors threat. Place: Place is one of the most important marketing mix strategies based on which the consumer behavior is highly dependent. Bollinger B1 has established their entire business process in convenient places (Liu, Kasturiratne Moizer, 2012). As a result, people belonging to different geographical markets do not have t struggle in availing the different counters of Bollinger B1. The primary target customers of this specific brand are primarily based on rural areas. Therefore, the business experts have entered into the market of different rural regions as well in order to draw the attention of their target customers. Promotion: While promoting the brand Bollinger B1 has focused on both digital marketing communication as well as traditional media for acquiring the attention of large number of people. The marketing managers have focused on street hoardings, public posters, different newspapers, news media channels and so many. By using the popularity of traditional media vehicles the business experts have drawn the attention of people from different age group (Morgan, 2012). On the other hand, in order to draw the attention of youngsters the marketing managers have focused to use digital media communication. Different social media pages are used to draw the attention of customers sitting different geographical corners. In order to draw the attention of young generation belonging to different countries social media is the best significant vehicles where the service providers can collect necessary feedback from customers of various places with the help of social media communication. Action plan to achieve marketing objectives Action Plan Description To provide eco-friendly products In order to produce eco-friendly products the business experts intend to use environmental friendly ingredients for manufacturing the vehicles To render more innovative designs In order to increase the number of target customers the business experts of Bollinger B1 have decided to render diversity in products and services To make the products more advanced in technology In order to draw the attention of youngsters as well as sports lover the product designers have introduced product innovation within the entire process of business. Implementing advanced technology in product operation is one of the most significant ways of gaining product image and reputation To increase the rate of revenue In order to expand the business process Bollinger B1 has to increase the revenue growth (Leeflang et al., 2014). As a result, business experts would have to expand their entire process of business in the global market. To invest sufficient amount of money in promotional activities It has been observed that Bollinger B1 did not focus on maintaining an effective promotional campaign that can attract the attention of target customers from different geographical areas as well. Therefore, promotional activities should be increased. Consequently, Bollinger B1 would have to increase their promotional budget. To increase the remuneration package of employees Increasing remuneration package is highly important to motivate the employees towards business services. The success of a particular business organization is highly dependent on the performance level of employees (Hays, Page Buhalis, 2013). Therefore, providing rewards and recognition encourages the motivation level of performers. Automatically business organization would be able to reach the peak of success. Table 2: Action Plan (Source: Morgan, Katsikeas Vorhies, 2012) Implementation and control of marketing plan In order to implement the marketing objectives, plans and policies the business executives of Bollinger B1 have focused on some of the most significant areas so that they can implement the marketing plan as well as control the risk factors as well. Bollinger B1 should render product variety in order to draw the attention of urban customers as well. If the business experts fail to draw the attention of urban customers, the marketing managers should focus on rural target market at once by entering more areas that are rural (Castronovo Huang, 2012). Employees should be paid for addition work hour so that they tend to provide their best effort towards the services. If the employees fail to perform well the business experts can withdraw the policy of rewards and recognition The business experts should focus on using the popularity of social media more effectively rather than focusing on using traditional media (Terpstra, Foley Sarathy, 2012). If the service providers fail to operate advanced technology, the business executives can provide an effective training and development session to the employees in order to enhance their technological skill and competency. Reference List: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Cronin-Gilmore, J. (2012). Exploring marketing strategies in small businesses.Journal of Marketing Development and Competitiveness,6(1), 96. Hays, S., Page, S. J., Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), 211-239. Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Challenges and solutions for marketing in a digital era.European management journal,32(1), 1-12. Lefebvre, R. C. (2013).Social marketing and social change: Strategies and tools for improving health, well-being, and the environment. John Wiley Sons. Liu, S., Kasturiratne, D., Moizer, J. (2012). A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management.Industrial Marketing Management,41(4), 581-588. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Morgan, N. A. (2012). Marketing and business performance.Journal of the Academy of Marketing Science,40(1), 102-119. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Roberts, M. L., Zahay, D. (2012).Internet marketing: Integrating online and offline strategies. Cengage Learning. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Shank, M. D., Lyberger, M. R. (2014).Sports marketing: A strategic perspective. Routledge. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Theodosiou, M., Kehagias, J., Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations.Industrial Marketing Management,41(7), 1058-1070